Scale development of a winescape
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This exploratory study aims to conceptualise the commonly referred to "winescape" construct and develop a winescape scale that can be used to predict wine tourist behaviour. The scale development adopted procedures suggested by Churchill (1979) and DeVellis (2003). A total of 262 tertiary students were sampled from a university in Western Australia that was within a three-hour radius of two well recognised wine regions - Swan Valley and Margaret River. The scale items exhibited reliability, convergent and discriminant validity. Additionally, six winescape factors including service staff, layout, setting, food and wine, non-wine related activities and cottage industries produced significant relationships with satisfaction with a wine region, demonstrating predictive validity.
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Thomas, Ben; Quintal, Vanessa; Phau, Ian (2016)Although the winescape has been frequently referred to in wine-related research, empirical studies that conceptualize, operationalize, and test the construct remain limited. This research sets out to develop a scale to ...
Thomas, Ben; Quintal, Vanessa (2010)This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist attitudes and revisit intentions to a wine region. Integrating ...
Quintal, Vanessa; Thomas, Ben; Phau, Ian (2015)The current study sets out to examine the winescape for its effects on wine tourist behaviour. In doing so, an empirical winescape scale is introduced to an established decision-making model, the theory of planned behaviour. ...