Conceptualising predictors of attitudes toward and revisit intentions to a winescape
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This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist attitudes and revisit intentions to a wine region. Integrating theoretical underpinnings from services and tourism marketing into existing wine tourism literature a framework for the proposed winescape is presented incorporating the theory of planned behaviour. The proposed winescape construct contains wine region destination attributes, signage and layout and service staff, while the remaining constructs within the study include wine tourist motivation, attitude towards the winescape, subjective norms, perceived behavioural control, revisit intentions and past experience with the winescape. Involvement will be used as a background construct to segment the sample and will have a proposed moderating effect on the model. Other relationships within the model and the contributions of the study will also be examined.
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Quintal, Vanessa; Thomas, Ben; Phau, Ian (2015)The current study sets out to examine the winescape for its effects on wine tourist behaviour. In doing so, an empirical winescape scale is introduced to an established decision-making model, the theory of planned behaviour. ...
Quintal, Vanessa ; Thomas, Ben ; Phau, Ian ; Soldat, Z. (2021)The present research addresses the push–pull winescape traits of the hedonic wine tourism segment and discusses their attitudinal and behavioral intentions. The self-governing pen-and-paper survey conveniently sampled 301 ...
Quintal, Vanessa; Thomas, B.; Phau, Ian ; Soldat, Z. (2017)Purpose: The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist profile and explaining their behavioural ...