The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention
Access Status
Open access
Authors
Teah, Min
Phau, Ian
Date
2008Type
Conference Paper
Metadata
Show full item recordCitation
Teah, Min and Phau, Ian. 2008. The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention, Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference 2008
Source Conference
Australian and New Zealand Marketing Academy Conference
Faculty
Curtin Business School
School of Marketing
Collection
Abstract
This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. A factor analysis of the scale "attitudes towards counterfeiting of luxury brands" revealed two factors, which are "perceptions of counterfeits" and "social consequences". Status consumption and integrity are strong influencers of purchase intention, whereas personal gratification, value consciousness, and novelty seeking had weaker influencing relationships. The research findings can be used to formulate strategies to better counter counterfeiting.
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