The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention
| dc.contributor.author | Teah, Min | |
| dc.contributor.author | Phau, Ian | |
| dc.contributor.editor | Daniela Spanjaard | |
| dc.contributor.editor | Sara Denize | |
| dc.contributor.editor | Neeru Sharma | |
| dc.date.accessioned | 2017-01-30T11:44:54Z | |
| dc.date.available | 2017-01-30T11:44:54Z | |
| dc.date.created | 2008-12-09T18:01:39Z | |
| dc.date.issued | 2008 | |
| dc.identifier.citation | Teah, Min and Phau, Ian. 2008. The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention, Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/14628 | |
| dc.description.abstract |
This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. A factor analysis of the scale "attitudes towards counterfeiting of luxury brands" revealed two factors, which are "perceptions of counterfeits" and "social consequences". Status consumption and integrity are strong influencers of purchase intention, whereas personal gratification, value consciousness, and novelty seeking had weaker influencing relationships. The research findings can be used to formulate strategies to better counter counterfeiting. | |
| dc.publisher | University of Western Sydney | |
| dc.subject | Status consumption | |
| dc.subject | Integrity | |
| dc.subject | Counterfeit | |
| dc.subject | Social consequences | |
| dc.subject | Personality factors | |
| dc.subject | Purchase intention | |
| dc.subject | Luxury brands | |
| dc.subject | Perceptions of counterfeits | |
| dc.title | The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceedings of Australian and New Zealand Marketing Academy conference 2008 | |
| dcterms.source.series | Proceedings of Australian and New Zealand Marketing Academy conference 2008 | |
| dcterms.source.conference | Australian and New Zealand Marketing Academy Conference | |
| dcterms.source.conference-start-date | Dec 1 2008 | |
| dcterms.source.conferencelocation | Olympic Park, Sydney | |
| dcterms.source.place | Sydney | |
| curtin.accessStatus | Open access | |
| curtin.faculty | Curtin Business School | |
| curtin.faculty | School of Marketing |