Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector
| dc.contributor.author | Lin, Chad | |
| dc.contributor.editor | Ordóñez de Pablos, P. | |
| dc.contributor.editor | Tennyson, R. | |
| dc.contributor.editor | Zhao, J. | |
| dc.date.accessioned | 2017-01-30T11:45:31Z | |
| dc.date.available | 2017-01-30T11:45:31Z | |
| dc.date.created | 2015-03-03T20:14:14Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Lin, C. 2012. Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector, in Ordóñez de Pablos, P. and Tennyson, R. and Zhao, J. (ed), Global Hospitality and Tourism Management, pp. 27-51. Hershey, USA: Business Science Reference, IGI Global. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/14716 | |
| dc.identifier.doi | 10.4018/978-1-61350-041-5 | |
| dc.description.abstract |
Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology—combined with career challenges due to ongoing industry consolidation and corporate restructuring—mandate continuous learning and the sharing of ideas. | |
| dc.publisher | Business Science Reference, IGI Global | |
| dc.title | Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector | |
| dc.type | Book Chapter | |
| dcterms.source.startPage | 27 | |
| dcterms.source.endPage | 51 | |
| dcterms.source.title | Global Hospitality and Tourism Management | |
| dcterms.source.isbn | 978-1-61350-041-5 | |
| dcterms.source.place | Hershey, USA | |
| dcterms.source.chapter | 14 | |
| curtin.department | Centre for Behavioural Research in Cancer Control | |
| curtin.accessStatus | Fulltext not available |