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dc.contributor.authorLin, Chad
dc.contributor.editorOrdóñez de Pablos, P., Tennyson, R., and Zhao, J.
dc.date.accessioned2017-01-30T11:45:31Z
dc.date.available2017-01-30T11:45:31Z
dc.date.created2015-03-03T20:14:14Z
dc.date.issued2012
dc.identifier.citationLin, C. 2012. Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector, in Ordóñez de Pablos, P. and Tennyson, R. and Zhao, J. (ed), Global Hospitality and Tourism Management, pp. 27-51. Hershey, USA: Business Science Reference, IGI Global.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/14716
dc.identifier.doi10.4018/978-1-61350-041-5
dc.description.abstract

Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology—combined with career challenges due to ongoing industry consolidation and corporate restructuring—mandate continuous learning and the sharing of ideas.

dc.publisherBusiness Science Reference, IGI Global
dc.titleKey Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector
dc.typeBook Chapter
dcterms.source.startPage27
dcterms.source.endPage51
dcterms.source.titleGlobal Hospitality and Tourism Management
dcterms.source.isbn978-1-61350-041-5
dcterms.source.placeHershey, USA
dcterms.source.chapter14
curtin.departmentCentre for Behavioural Research in Cancer Control
curtin.accessStatusFulltext not available


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