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    Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue

    204984_204984.pdf (345.1Kb)
    Access Status
    Open access
    Authors
    Woodside, Arch
    Brasel, S.
    Date
    2011
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Woodside, A. and Brasel, S. 2011. Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue. Journal of Brand Management. 18 (7): pp. 451-456.
    Source Title
    Journal of Brand Management
    DOI
    10.1057/bm.2011.8
    ISSN
    1350-231X
    School
    School of Marketing
    Remarks

    This is a post-peer-review, pre-copyedit version of an article published in Journal of Brand Management. The definitive publisher-authenticated version "Woodside, A. and Brasel, S. 2011. Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue. Journal of Brand Management. 18 (7): pp. 451-456" is available online at: http://doi.org/10.1057/bm.2011.8

    URI
    http://hdl.handle.net/20.500.11937/15007
    Collection
    • Curtin Research Publications
    Abstract

    This introduction reviews the motivating forces behind this issue, exploring the role of nonconscious consumer behavior in branding environments. The article establishes a foundation of unconscious research in psychology and consumer behavior, and then provides an introduction to the four articles that follow. The article concludes with a call to adopt an inclusive interpretive-positivistic stance to the study of unconscious consumer-brand behavior, attitudes and beliefs.

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