Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue
dc.contributor.author | Woodside, Arch | |
dc.contributor.author | Brasel, S. | |
dc.date.accessioned | 2017-01-30T11:47:14Z | |
dc.date.available | 2017-01-30T11:47:14Z | |
dc.date.created | 2014-12-04T20:00:30Z | |
dc.date.issued | 2011 | |
dc.identifier.citation | Woodside, A. and Brasel, S. 2011. Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue. Journal of Brand Management. 18 (7): pp. 451-456. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/15007 | |
dc.identifier.doi | 10.1057/bm.2011.8 | |
dc.description.abstract |
This introduction reviews the motivating forces behind this issue, exploring the role of nonconscious consumer behavior in branding environments. The article establishes a foundation of unconscious research in psychology and consumer behavior, and then provides an introduction to the four articles that follow. The article concludes with a call to adopt an inclusive interpretive-positivistic stance to the study of unconscious consumer-brand behavior, attitudes and beliefs. | |
dc.publisher | Palgrave Macmillan | |
dc.subject | interpretive | |
dc.subject | behavior | |
dc.subject | experiment | |
dc.subject | automatic | |
dc.subject | brand | |
dc.subject | consumer | |
dc.title | Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue | |
dc.type | Journal Article | |
dcterms.source.volume | 18 | |
dcterms.source.number | 7 | |
dcterms.source.startPage | 451 | |
dcterms.source.endPage | 456 | |
dcterms.source.issn | 1350-231X | |
dcterms.source.title | Journal of Brand Management | |
curtin.note |
This is a post-peer-review, pre-copyedit version of an article published in Journal of Brand Management. The definitive publisher-authenticated version "Woodside, A. and Brasel, S. 2011. Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue. Journal of Brand Management. 18 (7): pp. 451-456" is available online at: | |
curtin.department | School of Marketing | |
curtin.accessStatus | Open access |