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    Social media marketing for financial products

    Access Status
    Fulltext not available
    Authors
    Lugmayr, Artur
    Date
    2012
    Type
    Conference Paper
    
    Metadata
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    Citation
    Lugmayr, A. 2012. Social media marketing for financial products, Proceedings of the 16th International Academic MindTrek Conference 2012, 3-5 October, pp. 231-232, Tampere, Finland.
    Source Title
    Proceedings of the 16th International Academic MindTrek Conference 2012: "Envisioning Future Media Environments", MindTrek 2012
    DOI
    10.1145/2393132.2393182
    ISBN
    9781450316378
    School
    Department of Film and Television
    URI
    http://hdl.handle.net/20.500.11937/15154
    Collection
    • Curtin Research Publications
    Abstract

    Traditionally the general German citizen is rather critical towards So investing on the stock market. Despite, more and more broker var houses offer their products on the German market and are me competing for the end-consumer. Social media as tool are a very pra obvious tool for marketing in this context. This is due to their ma rapid information distribution speed and direct marketing soc potentials of financial products to the end-consumer. Within the fin context of this publication solely the basic methodology, goals, and challenges of applying social media in the context of online brokerage are discussed. Thus, the main focus is to briefly outline a framework for studying the application of social media within this context.

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