Social media marketing for financial products

Abstract

Traditionally the general German citizen is rather critical towards So investing on the stock market. Despite, more and more broker var houses offer their products on the German market and are me competing for the end-consumer. Social media as tool are a very pra obvious tool for marketing in this context. This is due to their ma rapid information distribution speed and direct marketing soc potentials of financial products to the end-consumer. Within the fin context of this publication solely the basic methodology, goals, and challenges of applying social media in the context of online brokerage are discussed. Thus, the main focus is to briefly outline a framework for studying the application of social media within this context.