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IT Evaluation Practices in Electronic Customer Relationship Management (eCRM)

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Authors
Lin, Chad
Date
2009
Type
Book Chapter

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Lin, C. 2009. IT Evaluation Practices in Electronic Customer Relationship Management (eCRM). In Encyclopedia of Information Science and Technology (8 volumes), ed. Mehdi Khosrow-Pour, 2285-2290. USA: Information Science Reference.
Source Title
Encyclopedia of Information Science and Technology (8 volumes)
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Centre for Behavioural Research in Cancer Control
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