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    How Contextual Cues Impact Response and Conversion Rates of Online Surveys

    Access Status
    Fulltext not available
    Authors
    Pan, Bing
    Woodside, Arch
    Meng, Feng
    Date
    2014
    Type
    Journal Article
    
    Metadata
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    Citation
    Pan, Bing and Woodside, Arch and Meng, Feng. 2014. How Contextual Cues Impact Response and Conversion Rates of Online Surveys. Journal of Travel Research. 53 (1): pp. 58-68.
    Source Title
    Journal of Travel Research
    DOI
    10.1177/0047287513484195
    ISSN
    0047-2875
    URI
    http://hdl.handle.net/20.500.11937/16495
    Collection
    • Curtin Research Publications
    Abstract

    This study investigates how three contextual cues—researcher identity, sponsor identity, and incentive type—affect response and conversion rates of online conversion surveys. Applying an experimental design via an online survey of information inquirers to a tourist destination, the study demonstrates that researcher identity and sponsor identity affect the response rates, and the specific arrangement can increase the response rate substantially. The three contextual cues do not affect conversion rates significantly

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