How Contextual Cues Impact Response and Conversion Rates of Online Surveys
| dc.contributor.author | Pan, Bing | |
| dc.contributor.author | Woodside, Arch | |
| dc.contributor.author | Meng, Feng | |
| dc.date.accessioned | 2017-01-30T11:56:05Z | |
| dc.date.available | 2017-01-30T11:56:05Z | |
| dc.date.created | 2014-03-09T20:00:39Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Pan, Bing and Woodside, Arch and Meng, Feng. 2014. How Contextual Cues Impact Response and Conversion Rates of Online Surveys. Journal of Travel Research. 53 (1): pp. 58-68. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/16495 | |
| dc.identifier.doi | 10.1177/0047287513484195 | |
| dc.description.abstract |
This study investigates how three contextual cues—researcher identity, sponsor identity, and incentive type—affect response and conversion rates of online conversion surveys. Applying an experimental design via an online survey of information inquirers to a tourist destination, the study demonstrates that researcher identity and sponsor identity affect the response rates, and the specific arrangement can increase the response rate substantially. The three contextual cues do not affect conversion rates significantly | |
| dc.publisher | SAGE Publications Inc | |
| dc.subject | online surveys | |
| dc.subject | conversion rates | |
| dc.subject | response rates | |
| dc.subject | conversion study | |
| dc.title | How Contextual Cues Impact Response and Conversion Rates of Online Surveys | |
| dc.type | Journal Article | |
| dcterms.source.volume | 53 | |
| dcterms.source.number | 1 | |
| dcterms.source.startPage | 58 | |
| dcterms.source.endPage | 68 | |
| dcterms.source.issn | 0047-2875 | |
| dcterms.source.title | Journal of Travel Research | |
| curtin.department | ||
| curtin.accessStatus | Fulltext not available |