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    Measures and measurement: Process and practise

    186522_186522.pdf (251.6Kb)
    Access Status
    Open access
    Authors
    Batt, Peter
    Date
    2012
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Batt, Peter J. 2012. Measures and measurement: Process and practise. Industrial Marketing Management. 41 (3): pp. 379-384.
    Source Title
    Industrial Marketing Management
    DOI
    10.1016/j.indmarman.2012.02.002
    ISSN
    0019-8501
    Remarks

    NOTICE: this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Archives of Industrial Marketing Management, Vol. 41, no.3 (2012).

    URI
    http://hdl.handle.net/20.500.11937/16564
    Collection
    • Curtin Research Publications
    Abstract

    Even although case studies remain one of the most widely utilised approaches in the study of industrial markets, debate continues about the apparent lack of any consistency in the way the case study method is applied. While acknowledging the shortcomings, this paper highlights the strengths and celebrates the diversity of the case study approach in developing and testing theory. Seven outstanding cases, selected from the Fourth Meeting of the IMP Group in Asia are presented.

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