Measures and measurement: Process and practise
| dc.contributor.author | Batt, Peter | |
| dc.date.accessioned | 2017-01-30T11:56:32Z | |
| dc.date.available | 2017-01-30T11:56:32Z | |
| dc.date.created | 2012-07-16T20:00:18Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Batt, Peter J. 2012. Measures and measurement: Process and practise. Industrial Marketing Management. 41 (3): pp. 379-384. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/16564 | |
| dc.identifier.doi | 10.1016/j.indmarman.2012.02.002 | |
| dc.description.abstract |
Even although case studies remain one of the most widely utilised approaches in the study of industrial markets, debate continues about the apparent lack of any consistency in the way the case study method is applied. While acknowledging the shortcomings, this paper highlights the strengths and celebrates the diversity of the case study approach in developing and testing theory. Seven outstanding cases, selected from the Fourth Meeting of the IMP Group in Asia are presented. | |
| dc.publisher | Elsevier Inc. | |
| dc.subject | Case study | |
| dc.title | Measures and measurement: Process and practise | |
| dc.type | Journal Article | |
| dcterms.source.volume | 41 | |
| dcterms.source.startPage | 379 | |
| dcterms.source.endPage | 384 | |
| dcterms.source.issn | 0019-8501 | |
| dcterms.source.title | Industrial Marketing Management | |
| curtin.note |
NOTICE: this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Archives of Industrial Marketing Management, Vol. 41, no.3 (2012). | |
| curtin.department | ||
| curtin.accessStatus | Open access |