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    Adoption factors of RFID in a voluntary environment: An empirical investigation from Australian livestock industry

    180849_180849.pdf (251.0Kb)
    Access Status
    Open access
    Authors
    Hossain, Mohammad
    Quaddus, Mohammed
    Date
    2011
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Hossain, Mohammad and Quaddus, Mohammed. 2011. Adoption factors of RFID in a voluntary environment: An empirical investigation from Australian livestock industry, in Sanders, D. and Mizerski, K. (ed), Proceedings of the Australian & New Zealand marketing academy conference (ANZMAC), Nov 28-30 2011. Perth, Western Australia: Australian and New Zealand Marketing Academy.
    Source Title
    Proceedings of Australian & New Zealand marketing conference ( ANZMAC )
    Source Conference
    Australian & New Zealand marketing academy conference ( ANZMAC )
    ISBN
    9780646563305
    School
    Graduate School of Business
    URI
    http://hdl.handle.net/20.500.11937/17013
    Collection
    • Curtin Research Publications
    Abstract

    The objective of this study is to investigate the contributing factors for Radio Frequency Identification (RFID) adoption in a voluntary setting. Adopting a mixed method consisting both qualitative and quantitative approaches, the findings of this study reveals that external pressure, RFID costs, and management attitude toward RFID are the main factors to intend to adopt RFID. Moreover, expectations from RFID use are significantly important for its adoption.

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