Adoption factors of RFID in a voluntary environment: An empirical investigation from Australian livestock industry
Abstract
The objective of this study is to investigate the contributing factors for Radio Frequency Identification (RFID) adoption in a voluntary setting. Adopting a mixed method consisting both qualitative and quantitative approaches, the findings of this study reveals that external pressure, RFID costs, and management attitude toward RFID are the main factors to intend to adopt RFID. Moreover, expectations from RFID use are significantly important for its adoption.
Citation
Hossain, Mohammad and Quaddus, Mohammed. 2011. Adoption factors of RFID in a voluntary environment: An empirical investigation from Australian livestock industry, in Sanders, D. and Mizerski, K. (ed), Proceedings of the Australian & New Zealand marketing academy conference (ANZMAC), Nov 28-30 2011. Perth, Western Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian & New Zealand marketing conference ( ANZMAC )
ISBN
School
Graduate School of Business
Collection
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