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dc.contributor.authorHossain, Mohammad
dc.contributor.authorQuaddus, Mohammed
dc.contributor.editorDale Sanders
dc.contributor.editorKate Mizerski
dc.date.accessioned2017-01-30T11:59:06Z
dc.date.available2017-01-30T11:59:06Z
dc.date.created2012-03-23T01:19:38Z
dc.date.issued2011
dc.identifier.citationHossain, Mohammad and Quaddus, Mohammed. 2011. Adoption factors of RFID in a voluntary environment: An empirical investigation from Australian livestock industry, in Sanders, D. and Mizerski, K. (ed), Proceedings of the Australian & New Zealand marketing academy conference (ANZMAC), Nov 28-30 2011. Perth, Western Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/17013
dc.description.abstract

The objective of this study is to investigate the contributing factors for Radio Frequency Identification (RFID) adoption in a voluntary setting. Adopting a mixed method consisting both qualitative and quantitative approaches, the findings of this study reveals that external pressure, RFID costs, and management attitude toward RFID are the main factors to intend to adopt RFID. Moreover, expectations from RFID use are significantly important for its adoption.

dc.publisherAustralian and New Zealand Marketing Academy
dc.titleAdoption factors of RFID in a voluntary environment: An empirical investigation from Australian livestock industry
dc.typeConference Paper
dcterms.source.titleProceedings of Australian & New Zealand marketing conference ( ANZMAC )
dcterms.source.seriesProceedings of Australian & New Zealand marketing conference ( ANZMAC )
dcterms.source.isbn9780646563305
dcterms.source.conferenceAustralian & New Zealand marketing academy conference ( ANZMAC )
dcterms.source.conference-start-dateNov 28 2011
dcterms.source.conferencelocationPerth, Western Australia
dcterms.source.placePerth, Western Australia
curtin.departmentGraduate School of Business
curtin.accessStatusOpen access


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