View Item 

Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

Access Status
Fulltext not available
Authors
O'Brien, Ingrid
Jarvis, W.
Soutar, G.
Date
2011
Type
Conference Paper

Metadata
Show full item record
Citation
O'Brien, I. and Jarvis, W. and Soutar, G. 2011. Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation, in - (ed), ANZMAC 2011Conference: Marketing in the Age of Consumerism: Jekyll or Hyde?, Jan 1 2011. Perth, Australia: -.
Source Title
ANZMAC 2011Conference: Marketing in the Age of Consumerism: Jekyll or Hyde?
Source Conference
ANZMAC 2011Conference: Marketing in the Age of Consumerism: Jekyll or Hyde?
School
Curtin Graduate School of Business
URI
Collection