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Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

dc.contributor.authorO'Brien, Ingrid
dc.contributor.authorJarvis, W.
dc.contributor.authorSoutar, G.
dc.contributor.editor-
dc.date.accessioned2017-01-30T12:00:17Z
dc.date.available2017-01-30T12:00:17Z
dc.date.created2016-09-22T12:04:50Z
dc.date.issued2011
dc.identifier.citationO'Brien, I. and Jarvis, W. and Soutar, G. 2011. Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation, in - (ed), ANZMAC 2011Conference: Marketing in the Age of Consumerism: Jekyll or Hyde?, Jan 1 2011. Perth, Australia: -.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/17202
dc.publisher-
dc.titleFirm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
dc.typeConference Paper
dcterms.source.titleANZMAC 2011Conference: Marketing in the Age of Consumerism: Jekyll or Hyde?
dcterms.source.seriesANZMAC 2011Conference: Marketing in the Age of Consumerism: Jekyll or Hyde?
dcterms.source.conferenceANZMAC 2011Conference: Marketing in the Age of Consumerism: Jekyll or Hyde?
dcterms.source.conference-start-dateJan 1 2011
dcterms.source.conferencelocationPerth, Australia
dcterms.source.place-
curtin.departmentCurtin Graduate School of Business
curtin.accessStatusFulltext not available


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