Motivations to Visit Events/Festivals: An Exploratory Investigation
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Events and Festivals have been recognized by various studies as an important motivator of tourism. Past research show that events/festivals can bring positive benefits such as economic, social and community togetherness to their host community. In addition, events/festivals have the ability to create memorable experience for visitors, dampen negative images regarding host community, and create activities to motivate travellers. The current study assesses motivators to attend an event or a festival in a Western Australian (WA) setting. A convenience sample of 325 students from a large WA university completed a structured questionnaire about their motivations to attend an event/festival in the past 12 months. Findings indicate that the 15 motivational factors significantly discriminate between five clusters of participants.
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Yolal, M.; Uysal, Muzaffer (2012)The study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six ...
Barron, P.; Ali-Knight, Jane (2017)The provision of event management education in the higher education sector has grown significantly in recent years, yet little is known of the circumstances of the increasing number of graduates from these programmes. ...
Carlsen, Jack; Andersson, T. (2011)Purpose: This analysis relates to the strategic orientation of public, private and not-for-profit festivals and the adoption of stakeholder, financial, marketing and management strategies that enable them to achieve their ...