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dc.contributor.authorShanka, Tekle
dc.contributor.authorAlamiyo, Gladys
dc.contributor.editorSvetlana Bogomolova
dc.contributor.editorRichard Lee
dc.contributor.editorJenni Romaniuk
dc.date.accessioned2017-01-30T12:00:53Z
dc.date.available2017-01-30T12:00:53Z
dc.date.created2015-03-03T20:14:09Z
dc.date.issued2012
dc.identifier.citationShanka, T. and Alamiyo, G. 2012. Motivations to Visit Events/Festivals: An Exploratory Investigation, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/17294
dc.description.abstract

Events and Festivals have been recognized by various studies as an important motivator of tourism. Past research show that events/festivals can bring positive benefits such as economic, social and community togetherness to their host community. In addition, events/festivals have the ability to create memorable experience for visitors, dampen negative images regarding host community, and create activities to motivate travellers. The current study assesses motivators to attend an event or a festival in a Western Australian (WA) setting. A convenience sample of 325 students from a large WA university completed a structured questionnaire about their motivations to attend an event/festival in the past 12 months. Findings indicate that the 15 motivational factors significantly discriminate between five clusters of participants.

dc.publisherAustralian and New Zealand Marketing Academy
dc.relation.urihttp://www.anzmac.org/conference_archive/2012/papers/253ANZMACFINAL.pdf
dc.titleMotivations to Visit Events/Festivals: An Exploratory Investigation
dc.typeConference Paper
dcterms.source.issn1447-3275
dcterms.source.titleProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2012
dcterms.source.conferencelocationAdelaide, South Australia
dcterms.source.placeAdelaide, South Australia
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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