Socio-economic impact of cluster marketing: The case of Ned Landcare Association sweet pepper cluster
MetadataShow full item record
Through clustering, opportunities exist for smallholder farmers to organize their output and to sell directly to institutional markets. This paper analyses the experiences of the cluster marketing approach in Barangay Ned, Lake Sebu, South Cotabato. The case demonstrates how farmers in the cluster group developed an enterprise plan, established linkages with a microfinance institution and negotiated sales to downstream market intermediaries. Farmers in the cluster increased their technical and marketing knowledge, improved their farming and marketing practices, improved their access to capital and increased their income. Trust, confidence, commitment and unity among cluster members were established through the cluster marketing approach.
"The original publication is available at www.actahort.org".
Showing items related by title, author, creator and subject.
Cluster farming : a vegetable marketing strategy for smallholder vegetable farmers in Southern and Northern MindanaoMontiflor, Marilou O. (2012)With increasing population, rising household income and greater urbanisation in the Philippines, markets are emerging for the vegetable industry to supply hotels, hospitals, supermarkets, restaurants and fast food chains. ...
Pojanavatee, Sasipa (2013)Mutual funds are emerging as an opportunity for investors to automatically diversify their investments in such a way that all their money is pooled and the investment decisions are left to a professional manager. There ...
Lamban, R.; Montiflor, M.; Rodel, R.; Axalan, J.; Concepcion, S.; Bacus, R.; Apara, D.; Israel, F.; Batt, Peter; Murray-Prior, Roy; Rola-Rubzen, Maria Fay (2013)One of the most limiting constraints for improving the profitability of smallholder vegetable farmers is poor marketing. With the lack of knowledge and inability to negotiate with downstream buyers, farmers have little ...