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    Marketing Benefits Derived from Clustering: the Case of Vegetable Clusters in Mindanao

    Lamban_Marketing Benefits Derived from Clustering.pdf (199.3Kb)
    Access Status
    Open access
    Authors
    Lamban, R.
    Montiflor, M.
    Rodel, R.
    Axalan, J.
    Concepcion, S.
    Bacus, R.
    Apara, D.
    Israel, F.
    Batt, Peter
    Murray-Prior, Roy
    Rola-Rubzen, Maria Fay
    Date
    2013
    Collection
    • Curtin Research Publications
    Type
    Journal Article
    Metadata
    Show full item record
    Abstract

    One of the most limiting constraints for improving the profitability of smallholder vegetable farmers is poor marketing. With the lack of knowledge and inability to negotiate with downstream buyers, farmers have little option other than to sell their products to the traditional market. To facilitate access to technical information, credit and institutional markets, smallholder farmers are forming collaborative marketing groups. Clustering is one form of collaborative marketing in which smallholder farmers are organized into small groups within a defined territory or geographic area. Using the CRS Eight Step Plan for Agro-enterprise Development, 29 clusters were formed in three provinces in the Southern Philippines. This study explores the various marketing benefits smallholder farmers have achieved after joining the cluster. After interviewing 61 vegetable farmers from 10 clusters using a structured questionnaire, results show that upon joining the cluster, farmers became more aware of their buyer’s preference for product quality and gained knowledge on how to properly handle and package their produce. Cluster farmers increased their income from vegetable farming by selling a greater product variety, a larger volume and gaining access to high value markets.

    Citation
    Lamban, R.J.G. and Montiflor, M.O. and Rodel, R.R. and Axalan, J.T. and Concepcion, S.B. and Bacus, R.H. and Apara, D.I. and Israel, F.T. and Batt, P.J. and Murray-Prior, R.B. and Rola-Rubzen, M.F. 2013. Marketing Benefits Derived from Clustering: the Case of Vegetable Clusters in Mindanao. Acta Horticulturae. 1006: pp. 203-208.
    Source Title
    Acta Horticulturae
    URI
    http://hdl.handle.net/20.500.11937/41104
    DOI
    10.17660/ActaHortic.2013.1006.24
    Remarks

    The original publication is available at www.actahort.org

    Issue comprises: P.J. Batt (ed), Proceedings of IVth International Symposium on Improving the Performance of Supply Chains in the Transitional Economies.

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    • Socio-economic impact of cluster farming for smallholder farmers in Southern Philippines
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      Cluster farming is an alternative farming strategy for smallholder vegetable farmers in Mindanao, an island in the Southern Philippines. Two cluster farming approaches were identified: an area based and a commodity based ...
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      In the Philippines, vegetable farmers generally have only small land holdings. Because of this, plus an apparent lack of financial capital, it is difficult for smallholder farmers to meet the large volume demands imposed ...
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