Theoretical Framework for Business Survival of Tour Agents in Miri
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Date
2010Type
Conference Paper
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Abdul Rani, Nazatul Shima and Mohd Kassim, Siti Kasmah. 2010. Theoretical Framework for Business Survival of Tour Agents in Miri, in Ndubisi, N.O. (ed), Global Conference on SME & Entrepreneurship (GCSME) 2010, Aug 26 2010, pp. 1-9. Kuala Lumpur, Malaysia: The Edge Solutions.
Source Title
Global Conference On SME & Entrepreneurship (GCSME) 2010
Source Conference
SME and Entrepreneurship in Sustainable Economic Development and Enhancement of Quality of Life
ISBN
School
Curtin Sarawak - Faculty Office
Collection
Abstract
Miri is a small Malaysian city located at the northern part of Sarawak on Borneo Island. When Miri was declared a Resort City, it raised the question whether travel agencies in Miri have enough capacities and facilities to support the mission of a Resort City in Sarawak. Hence, the purpose of the paper is to propose a theoretical framework for Miri travel agents survival to embrace an e-business model in their operations. The technology acceptance model, e-business and e ticketing will be discussed in detail, in such a way that will ensure the survival of travel agent in Miri, Sarawak, Malaysia.
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