Exploring factors that influence wine tourist satisfaction - a research proposal
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This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist satisfaction. Integrating theoretical underpinnings from services and tourism marketing into existing wine tourism literature a framework for the proposed winescape is presented and contains winescape aesthetics, winescape layout and signage, winescape features, winescape activities and winescape service staff. It is proposed that these constructs will all have a positive effect on wine tourist satisfaction with a wine region. Theoretical, methodological and managerial contributions of this study are also discussed.
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Quintal, Vanessa; Thomas, Ben; Phau, Ian (2015)The current study sets out to examine the winescape for its effects on wine tourist behaviour. In doing so, an empirical winescape scale is introduced to an established decision-making model, the theory of planned behaviour. ...
Thomas, Ben; Quintal, Vanessa (2010)This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist attitudes and revisit intentions to a wine region. Integrating ...
Alonso, A.; Liu, Yi (2010)Purpose: The remarkable growth of wine tourism in recent decades has created opportunities for rural communities to diversify and stimulate development, and for travellers to enjoy an activity that brings together educational ...