Exploring factors that influence wine tourist satisfaction - a research proposal
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Thomas, Ben and Quintal, Vanessa Ann. 2010. Exploring factors that influence wine tourist satisfaction - a research proposal, Marketing Insights; School of Marketing Working Paper Series: no. 2010004, Curtin University of Technology, School of Marketing.
Curtin Business School
School of Marketing
This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist satisfaction. Integrating theoretical underpinnings from services and tourism marketing into existing wine tourism literature a framework for the proposed winescape is presented and contains winescape aesthetics, winescape layout and signage, winescape features, winescape activities and winescape service staff. It is proposed that these constructs will all have a positive effect on wine tourist satisfaction with a wine region. Theoretical, methodological and managerial contributions of this study are also discussed.
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Quintal, Vanessa; Thomas, Ben; Phau, Ian (2015)The current study sets out to examine the winescape for its effects on wine tourist behaviour. In doing so, an empirical winescape scale is introduced to an established decision-making model, the theory of planned behaviour. ...
Thomas, Ben; Quintal, Vanessa (2010)This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist attitudes and revisit intentions to a wine region. Integrating ...
Quintal, Vanessa ; Thomas, Ben ; Phau, Ian ; Soldat, Z. (2021)The present research addresses the push–pull winescape traits of the hedonic wine tourism segment and discusses their attitudinal and behavioral intentions. The self-governing pen-and-paper survey conveniently sampled 301 ...