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Measuring Audiences and Using Media Research

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Authors
Balnaves, Mark
Date
2010
Type
Book Chapter

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Citation
Balnaves, M. 2010. Measuring Audiences and Using Media Research. In Integrated Brand Marketing and Measuring Returns, ed. Philip J Kitchen, 144-175. Hampshire, UK: Palgrave Macmillan.
Source Title
Integrated Brand Marketing and Measuring Returns
ISBN
School
School of Media, Culture and Creative Arts
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