| dc.contributor.author | Balnaves, Mark | |
| dc.contributor.editor | Philip J Kitchen | |
| dc.date.accessioned | 2017-01-30T12:09:36Z | |
| dc.date.available | 2017-01-30T12:09:36Z | |
| dc.date.created | 2015-03-03T20:15:48Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | Balnaves, M. 2010. Measuring Audiences and Using Media Research. In Integrated Brand Marketing and Measuring Returns, ed. Philip J Kitchen, 144-175. Hampshire, UK: Palgrave Macmillan. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/18730 | |
| dc.publisher | Palgrave Macmillan | |
| dc.title | Measuring Audiences and Using Media Research | |
| dc.type | Book Chapter | |
| dcterms.source.startPage | 144 | |
| dcterms.source.endPage | 175 | |
| dcterms.source.title | Integrated Brand Marketing and Measuring Returns | |
| dcterms.source.isbn | 9780230577343 | |
| dcterms.source.place | Hampshire, UK | |
| dcterms.source.chapter | 6 | |
| curtin.department | School of Media, Culture and Creative Arts | |
| curtin.accessStatus | Fulltext not available | |
