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Television advertising avoidance: advancing research methodology

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Authors
Dix, Steve
Phau, Ian
Date
2010
Type
Journal Article

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Dix, S. and Phau, I. 2010. Television advertising avoidance: advancing research methodology. Journal of Promotion Management. 16 (1): pp. 114-133.
Source Title
Journal of Promotion Management
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School
School of Marketing
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