Television advertising avoidance: advancing research methodology
| dc.contributor.author | Dix, Steve | |
| dc.contributor.author | Phau, Ian | |
| dc.date.accessioned | 2017-01-30T12:10:39Z | |
| dc.date.available | 2017-01-30T12:10:39Z | |
| dc.date.created | 2014-10-08T06:00:34Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | Dix, S. and Phau, I. 2010. Television advertising avoidance: advancing research methodology. Journal of Promotion Management. 16 (1): pp. 114-133. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/18911 | |
| dc.publisher | Routledge Taylor and Francis Group | |
| dc.title | Television advertising avoidance: advancing research methodology | |
| dc.type | Journal Article | |
| dcterms.source.volume | 16 | |
| dcterms.source.number | 1 | |
| dcterms.source.startPage | 114 | |
| dcterms.source.endPage | 133 | |
| dcterms.source.issn | 10496491 | |
| dcterms.source.title | Journal of Promotion Management | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available |