Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change
MetadataShow full item record
Using stakeholder theory and the concept of Corporate Social Responsibility as a basis for discussion, this paper examines the marketing communications responses of the world’s biggest oil company, Exxon-Mobil, to the perceived threat of global warming. This paper uses descriptive stakeholder theory, looking at how Exxon-Mobil has actually dealt with and responded to various stakeholders’ views on the topic of climate change. While normative stakeholder theorists may argue that Exxon-Mobil should respond to stakeholders other than shareholders, this paper suggests that Exxon-Mobil has, in fact, continued to focus mainly on its shareholders, only changing its position on global warming when its shareholders have threatened action. This paper argues that, in Exxon-Mobil’s case at least, reputation and responsibility only have relevance when the bottom line is affected and shareholders care.
Showing items related by title, author, creator and subject.
Lukviarman, Niki (2004)This study looks at the relationship between ownership structure, monitoring and firm performance. The research employed the agency theory hypothesised by Jensen and Meckling (1976) from the view of contractual relationships ...
De Bussy, Nigel (2018)Over the past three decades, the stakeholder concept has become one of the most ubiquitous themes in the field of management studies. The term is as commonplace in the world of commerce and industry as it is in the public ...
Transition management towards sustainable mobility in Alpine destinations: realities and realpolitik in Italy's South Tyrol regionScuttari, A.; Volgger, M.; Pechlaner, Harald (2016)Sustainable mobility, including public transport and human-powered slow mobility is a priority for the sustainable development of tourism destinations, but it is a complex challenge to devise, implement and manage. This ...