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dc.contributor.authorArcher, Catherine
dc.contributor.editorMaree Thyne, Kenneth Deans and Juergen Gnoth
dc.date.accessioned2017-01-30T12:15:43Z
dc.date.available2017-01-30T12:15:43Z
dc.date.created2014-10-28T02:23:11Z
dc.date.issued2007
dc.identifier.citationArcher, C. 2007. Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change, in Thyne, M. and Deans, K. and Gnoth, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2007, pp. 2873-2880. Dunedin, New Zealand: University of Otago.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/19778
dc.description.abstract

Using stakeholder theory and the concept of Corporate Social Responsibility as a basis for discussion, this paper examines the marketing communications responses of the world’s biggest oil company, Exxon-Mobil, to the perceived threat of global warming. This paper uses descriptive stakeholder theory, looking at how Exxon-Mobil has actually dealt with and responded to various stakeholders’ views on the topic of climate change. While normative stakeholder theorists may argue that Exxon-Mobil should respond to stakeholders other than shareholders, this paper suggests that Exxon-Mobil has, in fact, continued to focus mainly on its shareholders, only changing its position on global warming when its shareholders have threatened action. This paper argues that, in Exxon-Mobil’s case at least, reputation and responsibility only have relevance when the bottom line is affected and shareholders care.

dc.publisherUniversity of Otago
dc.relation.urihttp://www.anzmac.org/conference_archive/2007/papers/C%20Archer_1a.pdf
dc.titleCorporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change
dc.typeConference Paper
dcterms.source.startPage2873
dcterms.source.endPage2880
dcterms.source.titleProceedings of Australian and New Zealand Marketing Academy Conference 2007
dcterms.source.seriesProceedings of Australian and New Zealand Marketing Academy Conference 2007
dcterms.source.isbn1877156280
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2007
dcterms.source.conferencelocationDunedin
dcterms.source.placeNew Zealand
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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