Aesthetics of austerity in Toda Seiju's posters
MetadataShow full item record
Copyright © 2013 Monash University Publishing
Japanese Post-modern posters emerged as a powerful medium that captivated the world’s attention in the 1980s. Their significance arises from their distinctive aesthetics, designers’ attempts to create their own styles, the environment where posters are displayed, and the social and cultural conditions that nurture the creativity of Japanese designers. Among the prominent Japanese designers in the Post-modern poster design field, Toda Seiju is notable for his austerity aesthetics. To find out more, I interviewed him in his Tokyo office on 30 October 2008. This paper sheds light on Toda’s aesthetics of subtraction, and how it informs his design practice. Through three case studies, I suggest that Zen philosophy and aesthetics have been incorporated to produce the intended effects in Toda’s work, with or without his awareness.
Showing items related by title, author, creator and subject.
Nguyen, Hung Ky (2014)My thesis argues that ambiguity and mystery are the essence of late 20th century Japanese posters. Through the use of qualitative and 'thick description' approach my thesis explores late 20th century Japanese poster ...
Nguyen, Hung Ky (2011)Since returning from a teaching trip in West Germany in 1967, and from an exploration across the Southern part of Asia, designer Sugiura Kohei has advocated an ‘Asian grammar of design’ as a new model for his graphic ...
Giambazi, Kelsey Ashe (2018)This creative production thesis considers how Japanese aesthetic philosophies have influenced textile design and art by examining its use, significance and representation in fashion and art in Australia. Correlations ...