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dc.contributor.authorNguyen, Hung Ky
dc.contributor.editorLuke Morgan
dc.date.accessioned2017-01-30T12:16:43Z
dc.date.available2017-01-30T12:16:43Z
dc.date.created2013-03-13T20:00:43Z
dc.date.issued2013
dc.identifier.citationNguyen, Hung Ky. 2013. Aesthetics of austerity in Toda Seiju's posters, in Luke Morgan (ed), Intersections and counterpoints: Proceedings of Impact 7 : An international multi-disciplinary printmaking conference, Sep 27-30 2011, pp. 386-391. Monash University, Victoria, Australia: Monash University Publishing.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/19963
dc.description.abstract

Japanese Post-modern posters emerged as a powerful medium that captivated the world’s attention in the 1980s. Their significance arises from their distinctive aesthetics, designers’ attempts to create their own styles, the environment where posters are displayed, and the social and cultural conditions that nurture the creativity of Japanese designers. Among the prominent Japanese designers in the Post-modern poster design field, Toda Seiju is notable for his austerity aesthetics. To find out more, I interviewed him in his Tokyo office on 30 October 2008. This paper sheds light on Toda’s aesthetics of subtraction, and how it informs his design practice. Through three case studies, I suggest that Zen philosophy and aesthetics have been incorporated to produce the intended effects in Toda’s work, with or without his awareness.

dc.publisherMonash University Publishing
dc.relation.urihttp://www.publishing.monash.edu/books/ic-9781921867569.html
dc.subjectcultural analysis
dc.subjectToda Seiju
dc.subject‘Aesthetics of subtraction’
dc.subjectJapanese Post-modern poster
dc.titleAesthetics of austerity in Toda Seiju's posters
dc.typeConference Paper
dcterms.source.startPage386
dcterms.source.endPage391
dcterms.source.titleIntersections and Counterpoints: Proceedings of the Impact 7 : an international multi-disciplinary printmaking conference
dcterms.source.seriesIntersections and Counterpoints: Proceedings of the Impact 7 International Multi-Disciplinary Printmaking Conference
dcterms.source.isbn9781921867569
dcterms.source.conferenceImpact 7 International Multi-Disciplinary Printmaking Conference
dcterms.source.conference-start-dateSep 27 2011
dcterms.source.conferencelocationMonash University, Victoria, Australia
dcterms.source.placeVictoria, Australia
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Copyright © 2013 Monash University Publishing

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curtin.accessStatusOpen access


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