FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT)
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Varua, Maria
Date
2012Type
Journal Article
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Varua, M. 2012. FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT). International Review of Business Research Papers. 8 (5): pp. 16-30.
Source Title
International Review of Business Research Papers
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CBS International