FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT)
| dc.contributor.author | Varua, Maria | |
| dc.date.accessioned | 2017-01-30T12:17:53Z | |
| dc.date.available | 2017-01-30T12:17:53Z | |
| dc.date.created | 2016-09-22T12:28:56Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Varua, M. 2012. FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT). International Review of Business Research Papers. 8 (5): pp. 16-30. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/20190 | |
| dc.publisher | World Business Institute | |
| dc.relation.uri | http://researchdirect.uws.edu.au/islandora/object/uws:13267 | |
| dc.title | FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT) | |
| dc.type | Journal Article | |
| dcterms.source.volume | 8 | |
| dcterms.source.number | 5 | |
| dcterms.source.startPage | 16 | |
| dcterms.source.endPage | 30 | |
| dcterms.source.issn | 1837-5685 | |
| dcterms.source.title | International Review of Business Research Papers | |
| curtin.department | CBS International | |
| curtin.accessStatus | Fulltext not available |
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