Customer-supplier perspective of the antecendents and value outcomes of business relationships

Hobley, Lynlee; Batt, Peter; Olaru, D.

117422_Customer-supplier%20perspective%20PID%20117422.pdf (182.4Kb)

Access Status

Open access

Authors

Hobley, Lynlee

Batt, Peter

Olaru, D.

Date

2008

Type

Conference Paper

Metadata

Show full item record

Citation

Hobley, Lynlee and Batt, Peter and Olaru, Doina. 2008. Customer-supplier perspective of the antecendents and value outcomes of business relationships, in Moorman, C.E. (ed), Academy of Marketing Science 2008 Annual Conference: Creating value in a global marketplace, May 28 2008, Vancouver, Canada: Academy of Marketing Science.

Source Title

Proceeding of the 2008 Annual Conference. Creating value in a global marketplace, Academy of Marketing Science

Source Conference

Academy of Marketing Science 2008 Annual Conference: Creating value in a global marketplace.

Faculty

School of Agriculture and Environment (Muresk Institute)

Faculty of Science and Engineering

School

Muresk Institute

Remarks

The link to the Academy of Marketing Science's home page is: http://www.ams-web.org/

URI

http://hdl.handle.net/20.500.11937/20515

Collection

Curtin Research Publications

Abstract

In this study, a three-phase structural equation modeling technique is developed to explore similarities and differences in the antecedents and value outcomes in customer and supplier relationships. While both parties were found to share antecedents and value outcomes, the means by which value was conferred was significantly different.