Customer-supplier perspective of the antecendents and value outcomes of business relationships
| dc.contributor.author | Hobley, Lynlee | |
| dc.contributor.author | Batt, Peter | |
| dc.contributor.author | Olaru, D. | |
| dc.contributor.editor | Moorman, C.E. | |
| dc.date.accessioned | 2017-01-30T12:19:38Z | |
| dc.date.available | 2017-01-30T12:19:38Z | |
| dc.date.created | 2009-03-05T00:56:59Z | |
| dc.date.issued | 2008 | |
| dc.identifier.citation | Hobley, Lynlee and Batt, Peter and Olaru, Doina. 2008. Customer-supplier perspective of the antecendents and value outcomes of business relationships, in Moorman, C.E. (ed), Academy of Marketing Science 2008 Annual Conference: Creating value in a global marketplace, May 28 2008, Vancouver, Canada: Academy of Marketing Science. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/20515 | |
| dc.description.abstract |
In this study, a three-phase structural equation modeling technique is developed to explore similarities and differences in the antecedents and value outcomes in customer and supplier relationships. While both parties were found to share antecedents and value outcomes, the means by which value was conferred was significantly different. | |
| dc.publisher | Academy of Marketing Science | |
| dc.title | Customer-supplier perspective of the antecendents and value outcomes of business relationships | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceeding of the 2008 Annual Conference. Creating value in a global marketplace, Academy of Marketing Science | |
| dcterms.source.series | Proceeding of the 2008 Annual Conference. Creating Value in a Global Marketplace, Academy of Marketing Science | |
| dcterms.source.conference | Academy of Marketing Science 2008 Annual Conference: Creating value in a global marketplace. | |
| dcterms.source.conference-start-date | 28 May 2008 | |
| dcterms.source.conferencelocation | Vancouver, Canada | |
| dcterms.source.place | Vancouver, Canada | |
| curtin.note |
The link to the Academy of Marketing Science's home page is: | |
| curtin.department | Muresk Institute | |
| curtin.accessStatus | Open access | |
| curtin.faculty | School of Agriculture and Environment (Muresk Institute) | |
| curtin.faculty | Faculty of Science and Engineering |