Scale development: consumer economic nationalistic tendencies (CENTSCALE)

Cheah, Isaac; Phau, Ian

187101_65112_Cheah_Phau_CENTSCALE_1_.pdf (149.8Kb)

Access Status

Open access

Authors

Cheah, Isaac

Phau, Ian

Date

2012

Type

Conference Paper

Metadata

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Citation

Cheah, Isaac and Phau, Ian. 2012. Scale development: consumer economic nationalistic tendencies (CENTSCALE), in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.

Source Title

Proceedings of the Korean Scholars of Marketing Science conference 2012

Source Conference

Korean Scholars of Marketing Science Conference

URI

http://hdl.handle.net/20.500.11937/20993

Collection

Curtin Research Publications

Abstract

Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. This study develops a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through four studies.