Scale development: consumer economic nationalistic tendencies (CENTSCALE)
Access Status
Open access
Authors
Cheah, Isaac
Phau, Ian
Date
2012Type
Conference Paper
Metadata
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Cheah, Isaac and Phau, Ian. 2012. Scale development: consumer economic nationalistic tendencies (CENTSCALE), in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.
Source Title
Proceedings of the Korean Scholars of Marketing Science conference 2012
Source Conference
Korean Scholars of Marketing Science Conference
Collection
Abstract
Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. This study develops a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through four studies.