Scale development: consumer economic nationalistic tendencies (CENTSCALE)
| dc.contributor.author | Cheah, Isaac | |
| dc.contributor.author | Phau, Ian | |
| dc.contributor.editor | Seung-Hee Lee | |
| dc.date.accessioned | 2017-01-30T12:22:32Z | |
| dc.date.available | 2017-01-30T12:22:32Z | |
| dc.date.created | 2012-09-06T20:00:56Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Cheah, Isaac and Phau, Ian. 2012. Scale development: consumer economic nationalistic tendencies (CENTSCALE), in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/20993 | |
| dc.description.abstract |
Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. This study develops a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through four studies. | |
| dc.publisher | Korean Scholars of Marketing Science | |
| dc.title | Scale development: consumer economic nationalistic tendencies (CENTSCALE) | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
| dcterms.source.series | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
| dcterms.source.conference | Korean Scholars of Marketing Science Conference | |
| dcterms.source.conference-start-date | Jul 19 2012 | |
| dcterms.source.conferencelocation | Seoul, Republic of Korea | |
| dcterms.source.place | Seoul, Republic of Korea | |
| curtin.department | ||
| curtin.accessStatus | Open access |