Innovation attributes, social influence, perceived risk and the adoption intention of IHT (Innovative High Technology) brands: The case of Apple iPhone in Malaysia

Rageh, Ahmed

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Rageh, Ahmed

Date

2012

Type

Journal Article

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Rageh, A. 2012. Innovation attributes, social influence, perceived risk and the adoption intention of IHT (Innovative High Technology) brands: The case of Apple iPhone in Malaysia. Journal of Global Marketing. 25 (4): pp. 1-13.

Source Title

Journal of Global Marketing