Innovation attributes, social influence, perceived risk and the adoption intention of IHT (Innovative High Technology) brands: The case of Apple iPhone in Malaysia

Rageh, Ahmed

Access Status

Fulltext not available

Authors

Rageh, Ahmed

Date

2012

Type

Journal Article

Metadata

Show full item record

Citation

Rageh, A. 2012. Innovation attributes, social influence, perceived risk and the adoption intention of IHT (Innovative High Technology) brands: The case of Apple iPhone in Malaysia. Journal of Global Marketing. 25 (4): pp. 1-13.

Source Title

Journal of Global Marketing