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    Iconic Studies Relevant for Research in Marketing and the Journal of Global Scholars of Marketing Science

    229449_229449.pdf (424.4Kb)
    Access Status
    Open access
    Authors
    Woodside, Arch
    Date
    2015
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Woodside, A. 2015. Iconic Studies Relevant for Research in Marketing and the Journal of Global Scholars of Marketing Science. Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 25 (3): pp. 259-278.
    Source Title
    Journal of Global Scholars of Marketing Science: Bridging Asia and the World
    DOI
    10.1080/21639159.2015.1041784
    School
    School of Marketing
    Remarks

    The Version of Record of this manuscript has been published and is available in Journal of Global Scholars of Marketing Science. 2015. http://www.tandfonline.com/10.1080/21639159.2015.1041784

    URI
    http://hdl.handle.net/20.500.11937/21353
    Collection
    • Curtin Research Publications
    Abstract

    Here, an “icon” refers to a study widely and critically admired, a study symbolizing a movement or field of activity; iconic marketing studies offer exceptional contributions to marketing theory and/or data collection, and/or data analysis, and/or interpretations/ implications of qualitative and/or quantitative empirical findings. This article identifies antecedent conditions associated with achieving iconic status in research in marketing and proposes 10 tenets useful for identifying and planning iconic studies in marketing. The study reviews examples of iconic studies in the marketing literature. The study also addresses a few telling mistakes that researchers in the marketing discipline frequently make. The study of iconic research is helpful for crafting high-quality theory and planning high-quality research designs, as well as increasing vigilance and skill in identifying truly exceptionally high-quality studies and studies that are plainly just bad. The essay briefly reviews 10 JGSMS articles appearing also in this virtual issue as possible candidates for the achievement of iconic status in marketing.

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