Show simple item record

dc.contributor.authorWoodside, Arch
dc.date.accessioned2017-01-30T12:24:46Z
dc.date.available2017-01-30T12:24:46Z
dc.date.created2015-10-07T03:43:48Z
dc.date.issued2015
dc.identifier.citationWoodside, A. 2015. Iconic Studies Relevant for Research in Marketing and the Journal of Global Scholars of Marketing Science. Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 25 (3): pp. 259-278.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/21353
dc.identifier.doi10.1080/21639159.2015.1041784
dc.description.abstract

Here, an “icon” refers to a study widely and critically admired, a study symbolizing a movement or field of activity; iconic marketing studies offer exceptional contributions to marketing theory and/or data collection, and/or data analysis, and/or interpretations/ implications of qualitative and/or quantitative empirical findings. This article identifies antecedent conditions associated with achieving iconic status in research in marketing and proposes 10 tenets useful for identifying and planning iconic studies in marketing. The study reviews examples of iconic studies in the marketing literature. The study also addresses a few telling mistakes that researchers in the marketing discipline frequently make. The study of iconic research is helpful for crafting high-quality theory and planning high-quality research designs, as well as increasing vigilance and skill in identifying truly exceptionally high-quality studies and studies that are plainly just bad. The essay briefly reviews 10 JGSMS articles appearing also in this virtual issue as possible candidates for the achievement of iconic status in marketing.

dc.publisherTaylor and Francis
dc.subjecticon
dc.subjectmarketing
dc.subjectexperiment
dc.subjecttheory
dc.subjectsurvey
dc.subjectresearch
dc.titleIconic Studies Relevant for Research in Marketing and the Journal of Global Scholars of Marketing Science
dc.typeJournal Article
dcterms.source.volume25
dcterms.source.number3
dcterms.source.startPage259
dcterms.source.endPage278
dcterms.source.titleJournal of Global Scholars of Marketing Science: Bridging Asia and the World
curtin.note

The Version of Record of this manuscript has been published and is available in Journal of Global Scholars of Marketing Science. 2015. http://www.tandfonline.com/10.1080/21639159.2015.1041784

curtin.departmentSchool of Marketing
curtin.accessStatusOpen access


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record