The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies

Faed, Alireza; Ashouri, A.; Wu, Chen

doi:10.1109/ICICIS.2010.5534812

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Access Status

Open access

Authors

Faed, Alireza

Ashouri, A.

Wu, Chen

Date

2010

Type

Conference Paper

Metadata

Show full item record

Citation

Faed, Alireza and Ashouri, Afsaneh and Wu, Chen. 2010. The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies, in Peng, Y. and Kou, G. and Ko, F. and Zeng, Y. and Kwack, K.D. (ed), 3rd International Conference on Information Sciences and Interaction Sciences (ICIS 2010), Jun 23 2010, pp. 312-317. Chengdu, China: IEEE.

Source Title

Proceedings of the 3rd international conference on information sciences and interaction sciences (ICIS 2010)

Source Conference

3rd International Conference on Information Sciences and Interaction Sciences (ICIS 2010)

DOI

10.1109/ICICIS.2010.5534812

ISBN

9781424473847

School

Digital Ecosystems and Business Intelligence Institute (DEBII)

Remarks

Copyright © 2010 IEEE This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.

URI

http://hdl.handle.net/20.500.11937/21767

Collection

Curtin Research Publications

Abstract

Mobile commerce, has become a significant topic in IS research community and it is a key concept for many businesses, However, it has not fulfilled the expectations. This paper tackles the issue of mobile commerce in three different ways. First, it emphasizes the relative importance of customer relationship management and its relationship with mobile commerce. Second, it illustrates the ways to enhance E-loyalty of the clients within small and medium enterprises. Ultimately, the positive relationship among these, three concepts will be clarified. M-Commerce constitutes an important future market worldwide.This paper argues that businesses should strengthen and enhance loyalty as well as e-loyalty and M-Commerce activities, in order to better acquire the customers toward wireless marketing and customer relationship channels. Moreover to get the most euphoria businesses must create value for consumers in a way that is different from what they get used to prior to the latest version of services from the businesses. This paper, introduces a new area of doing business with the assistance of CRM and some evaluators to grasp loyalty under the context of mobile commerce. In addition, businesses should consider consumer's willingness to use successful features of M-Commerce. While performing the project, we expect to achieve productivity and reputation to the organization.