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dc.contributor.authorFaed, Alireza
dc.contributor.authorAshouri, A.
dc.contributor.authorWu, Chen
dc.contributor.editorYi Peng, Gang Kou, Franz Ko, Yong Zeng and Kae Dal Kwack
dc.date.accessioned2017-01-30T12:27:19Z
dc.date.available2017-01-30T12:27:19Z
dc.date.created2011-03-13T20:01:56Z
dc.date.issued2010
dc.identifier.citationFaed, Alireza and Ashouri, Afsaneh and Wu, Chen. 2010. The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies, in Peng, Y. and Kou, G. and Ko, F. and Zeng, Y. and Kwack, K.D. (ed), 3rd International Conference on Information Sciences and Interaction Sciences (ICIS 2010), Jun 23 2010, pp. 312-317. Chengdu, China: IEEE.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/21767
dc.identifier.doi10.1109/ICICIS.2010.5534812
dc.description.abstract

Mobile commerce, has become a significant topic in IS research community and it is a key concept for many businesses, However, it has not fulfilled the expectations. This paper tackles the issue of mobile commerce in three different ways. First, it emphasizes the relative importance of customer relationship management and its relationship with mobile commerce. Second, it illustrates the ways to enhance E-loyalty of the clients within small and medium enterprises. Ultimately, the positive relationship among these, three concepts will be clarified. M-Commerce constitutes an important future market worldwide.This paper argues that businesses should strengthen and enhance loyalty as well as e-loyalty and M-Commerce activities, in order to better acquire the customers toward wireless marketing and customer relationship channels. Moreover to get the most euphoria businesses must create value for consumers in a way that is different from what they get used to prior to the latest version of services from the businesses. This paper, introduces a new area of doing business with the assistance of CRM and some evaluators to grasp loyalty under the context of mobile commerce. In addition, businesses should consider consumer's willingness to use successful features of M-Commerce. While performing the project, we expect to achieve productivity and reputation to the organization.

dc.publisherIEEE
dc.subjectM-commerce
dc.subjectCustomer relationship management
dc.subjectLoyalty
dc.titleThe efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies
dc.typeConference Paper
dcterms.source.startPage312
dcterms.source.endPage317
dcterms.source.titleProceedings of the 3rd international conference on information sciences and interaction sciences (ICIS 2010)
dcterms.source.seriesProceedings of the 3rd international conference on information sciences and interaction sciences (ICIS 2010)
dcterms.source.isbn9781424473847
dcterms.source.conference3rd International Conference on Information Sciences and Interaction Sciences (ICIS 2010)
dcterms.source.conference-start-dateJun 23 2010
dcterms.source.conferencelocationChengdu, China
dcterms.source.placeChina
curtin.note

Copyright © 2010 IEEE This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.

curtin.departmentDigital Ecosystems and Business Intelligence Institute (DEBII)
curtin.accessStatusOpen access


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