Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands
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Authors
Goi, Chai
Chieng, Fayrene
Date
2011Type
Journal Article
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Goi, C. and Chieng, F. 2011. Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands. Journal of Marketing Research and Case Studies. 2011.
Source Title
Journal of Marketing Research and Case Studies
ISSN
School
Curtin Sarawak