Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands
| dc.contributor.author | Goi, Chai | |
| dc.contributor.author | Chieng, Fayrene | |
| dc.date.accessioned | 2017-01-30T12:29:21Z | |
| dc.date.available | 2017-01-30T12:29:21Z | |
| dc.date.created | 2015-03-03T20:16:12Z | |
| dc.date.issued | 2011 | |
| dc.identifier.citation | Goi, C. and Chieng, F. 2011. Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands. Journal of Marketing Research and Case Studies. 2011. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/22106 | |
| dc.publisher | IBIMA Publishing | |
| dc.title | Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands | |
| dc.type | Journal Article | |
| dcterms.source.volume | 2011 | |
| dcterms.source.issn | 2165-7009 | |
| dcterms.source.title | Journal of Marketing Research and Case Studies | |
| curtin.department | Curtin Sarawak | |
| curtin.accessStatus | Fulltext not available |