Consumer ethnocentrism: Reconceptualization and cross-cultural validation

Sharma, Piyush

Access Status

Open access via publisher

Authors

Sharma, Piyush

Date

2012

Type

Conference Paper

Metadata

Show full item record

Citation

Sharma, P. 2012. Consumer ethnocentrism: Reconceptualization and cross-cultural validation, in Piyush Sharma (2012) ,"Consumer Ethnocentrism: Reconceptualization and Cross-Cultural Validation", in Duluth, MN (ed), Asia-Pacific Advances in Consumer Research, Volume 10, pp. 26-28. Association for Consumer Research.

Source Title

The Proceedings of Association for Consumer Research Asia Pacific Conference 2012: Cool Ideas

Source Conference

Association for Consumer Research Asia-Pacific Conference 2012

Additional URLs

http://www.acrwebsite.org/volumes/1011044/volumes/ap11/AP-10

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/22303

Collection

Curtin Research Publications

Abstract

Prior research on ‘Consumer Ethnocentrism’(CE) shows mixed results across different productcategories, over time, and in relation with otherconstructs such as animosity, open mindedness,cosmopolitanism etc. Most studies also do notestablish the unidimensionality and cross-culturalmeasurement invariance of CETSCALE. This paperdevelops and tests a new multi-dimensional CE scaleto address these concerns.