View Item 

Consumer ethnocentrism: Reconceptualization and cross-cultural validation

Access Status
Open access via publisher
Authors
Date
2012
Type
Conference Paper

Metadata
Show full item record
Abstract

Prior research on ‘Consumer Ethnocentrism’(CE) shows mixed results across different productcategories, over time, and in relation with otherconstructs such as animosity, open mindedness,cosmopolitanism etc. Most studies also do notestablish the unidimensionality and cross-culturalmeasurement invariance of CETSCALE. This paperdevelops and tests a new multi-dimensional CE scaleto address these concerns.

Citation
Sharma, P. 2012. Consumer ethnocentrism: Reconceptualization and cross-cultural validation, in Piyush Sharma (2012) ,"Consumer Ethnocentrism: Reconceptualization and Cross-Cultural Validation", in Duluth, MN (ed), Asia-Pacific Advances in Consumer Research, Volume 10, pp. 26-28. Association for Consumer Research.
Source Title
The Proceedings of Association for Consumer Research Asia Pacific Conference 2012: Cool Ideas
Additional URLs
School
School of Marketing
URI
Collection