Consumer ethnocentrism: Reconceptualization and cross-cultural validation
dc.contributor.author | Sharma, Piyush | |
dc.date.accessioned | 2017-01-30T12:30:32Z | |
dc.date.available | 2017-01-30T12:30:32Z | |
dc.date.created | 2016-11-16T19:30:21Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | Sharma, P. 2012. Consumer ethnocentrism: Reconceptualization and cross-cultural validation, in Piyush Sharma (2012) ,"Consumer Ethnocentrism: Reconceptualization and Cross-Cultural Validation", in Duluth, MN (ed), Asia-Pacific Advances in Consumer Research, Volume 10, pp. 26-28. Association for Consumer Research. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/22303 | |
dc.description.abstract |
Prior research on ‘Consumer Ethnocentrism’(CE) shows mixed results across different productcategories, over time, and in relation with otherconstructs such as animosity, open mindedness,cosmopolitanism etc. Most studies also do notestablish the unidimensionality and cross-culturalmeasurement invariance of CETSCALE. This paperdevelops and tests a new multi-dimensional CE scaleto address these concerns. | |
dc.publisher | Association for Consumer Research (ACR) | |
dc.relation.uri | http://www.acrwebsite.org/volumes/1011044/volumes/ap11/AP-10 | |
dc.title | Consumer ethnocentrism: Reconceptualization and cross-cultural validation | |
dc.type | Conference Paper | |
dcterms.source.startPage | 26 | |
dcterms.source.endPage | 28 | |
dcterms.source.title | The Proceedings of Association for Consumer Research Asia Pacific Conference 2012: Cool Ideas | |
dcterms.source.series | The Proceedings of Association for Consumer Research Asia Pacific Conference 2012: Cool Ideas | |
dcterms.source.conference | Association for Consumer Research Asia-Pacific Conference 2012 | |
dcterms.source.place | New Zealand | |
curtin.department | School of Marketing | |
curtin.accessStatus | Open access via publisher |
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