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dc.contributor.authorSharma, Piyush
dc.date.accessioned2017-01-30T12:30:32Z
dc.date.available2017-01-30T12:30:32Z
dc.date.created2016-11-16T19:30:21Z
dc.date.issued2012
dc.identifier.citationSharma, P. 2012. Consumer ethnocentrism: Reconceptualization and cross-cultural validation, in Piyush Sharma (2012) ,"Consumer Ethnocentrism: Reconceptualization and Cross-Cultural Validation", in Duluth, MN (ed), Asia-Pacific Advances in Consumer Research, Volume 10, pp. 26-28. Association for Consumer Research.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/22303
dc.description.abstract

Prior research on ‘Consumer Ethnocentrism’(CE) shows mixed results across different productcategories, over time, and in relation with otherconstructs such as animosity, open mindedness,cosmopolitanism etc. Most studies also do notestablish the unidimensionality and cross-culturalmeasurement invariance of CETSCALE. This paperdevelops and tests a new multi-dimensional CE scaleto address these concerns.

dc.publisherAssociation for Consumer Research (ACR)
dc.relation.urihttp://www.acrwebsite.org/volumes/1011044/volumes/ap11/AP-10
dc.titleConsumer ethnocentrism: Reconceptualization and cross-cultural validation
dc.typeConference Paper
dcterms.source.startPage26
dcterms.source.endPage28
dcterms.source.titleThe Proceedings of Association for Consumer Research Asia Pacific Conference 2012: Cool Ideas
dcterms.source.seriesThe Proceedings of Association for Consumer Research Asia Pacific Conference 2012: Cool Ideas
dcterms.source.conferenceAssociation for Consumer Research Asia-Pacific Conference 2012
dcterms.source.placeNew Zealand
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access via publisher


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