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    The impact of student engagement within a university setting: a social exchange perspective

    187100_187100.pdf (134.7Kb)
    Access Status
    Open access
    Authors
    Loh, Claire
    Wong, David
    Kingshott, Russel
    Date
    2012
    Type
    Conference Paper
    
    Metadata
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    Abstract

    The growing significance of the Australian tertiary education sector (Ibisworld, 2010) has created a number of managerial challenges facing higher learning institutes. This manuscript provides a conceptual framework encapsulating how student-university relationships can be modeled and the impact this is likely to have upon the range of outcomes stemming from the relationship. By drawing upon social exchange theory (Thibaut & Kelly, 1959) and in particular tapping emotional value (Barlow & Maul, 2000) it is proposed that current student interactions with the university can predict future intentions. By drawing upon these conceptual areas this research outlines a potential new direction for research into how services marketing literature within the context of the higher education sector can be modeled. This has a wide number of managerial and scholarly implications and a number of these are discussed.

    Citation
    Loh, Claire and Wong, David H. and Kingshott, Russel P. J. 2012. The impact of student engagement within a university setting: a social exchange perspective, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.
    Source Title
    Proceedings of the Korean Scholars of Marketing Science conference 2012
    URI
    http://hdl.handle.net/20.500.11937/22935
    Collection
    • Curtin Research Publications

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