The impact of student engagement within a university setting: a social exchange perspective
dc.contributor.author | Loh, Claire | |
dc.contributor.author | Wong, David | |
dc.contributor.author | Kingshott, Russel | |
dc.contributor.editor | Seung-Hee Lee | |
dc.date.accessioned | 2017-01-30T12:34:26Z | |
dc.date.available | 2017-01-30T12:34:26Z | |
dc.date.created | 2012-09-06T20:00:56Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | Loh, Claire and Wong, David H. and Kingshott, Russel P. J. 2012. The impact of student engagement within a university setting: a social exchange perspective, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/22935 | |
dc.description.abstract |
The growing significance of the Australian tertiary education sector (Ibisworld, 2010) has created a number of managerial challenges facing higher learning institutes. This manuscript provides a conceptual framework encapsulating how student-university relationships can be modeled and the impact this is likely to have upon the range of outcomes stemming from the relationship. By drawing upon social exchange theory (Thibaut & Kelly, 1959) and in particular tapping emotional value (Barlow & Maul, 2000) it is proposed that current student interactions with the university can predict future intentions. By drawing upon these conceptual areas this research outlines a potential new direction for research into how services marketing literature within the context of the higher education sector can be modeled. This has a wide number of managerial and scholarly implications and a number of these are discussed. | |
dc.publisher | Korean Scholars of Marketing Science | |
dc.title | The impact of student engagement within a university setting: a social exchange perspective | |
dc.type | Conference Paper | |
dcterms.source.title | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
dcterms.source.series | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
dcterms.source.conference | Korean Scholars of Marketing Science Conference | |
dcterms.source.conference-start-date | Jul 19 2012 | |
dcterms.source.conferencelocation | Seoul, Republic of Korea | |
dcterms.source.place | Seoul, Republic of Korea | |
curtin.department | ||
curtin.accessStatus | Open access |