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    ‘Paris with snakes’? The future of communication is/as ‘Cultural Science’

    247196.pdf (347.4Kb)
    Access Status
    Open access
    Authors
    Hartley, John
    Potts, J.
    Date
    2016
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Hartley, J. and Potts, J. 2016. ‘Paris with snakes’? The future of communication is/as ‘Cultural Science’. International Communication Gazette. 78 (7): pp. 627-635.
    Source Title
    International Communication Gazette
    DOI
    10.1177/1748048516655712
    ISSN
    1748-0485
    School
    Department of Internet Studies
    URI
    http://hdl.handle.net/20.500.11937/22996
    Collection
    • Curtin Research Publications
    Abstract

    What if communication has been pursuing the wrong kind of science? This article argues that the physics-based or ‘transmission’ model derived from Claude Shannon and criticised by James Carey does not explain how communication works. We argue instead for a model derived from the evolutionary and complexity sciences. Here, communication is based on dynamic systems of meaning (not individual ‘particles’ of information), and relations among knowledge-producing agents in culture-made groups. We call this sign-based evolutionary and systems model of communication ‘cultural science’ (Hartley and Potts, 2014), and invite communication scholars to assist in its development as a ‘modern synthesis’ for communication, along the lines of Huxley’s synthesis of botany and zoology as evolutionary bioscience.

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